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Men's brand: all-inclusive BC ends
3 data will be able to complete the custom, men's brand name secret lies in its more than 10,000 clothing type, the system can quickly match the details of the required custom size. CEO Huangyue Nan told reporters in Southern China that while the brand name is a high-end online customized brand with only 4 years, the parent company behind the company is cool gentry clothing, which has accumulated 18 years in the group customization field. Cool gentry this year will further launch a website to do public custom, including B, C-side business. Model positioning for business executives and business executives, between senior and the general public, the price basically does not exceed 10,000 yuan. Custom key is the data, said Huang Yuenan, cool gentry group custom made a software development, to provide customers with order inquiries, this process is very natural to height, weight and other data are also collected, so further for the Internet to customize service. The size provided by the customer is only used to select the appropriate type, review and modify the size of the garment design, and not necessarily used as a finished garment size. In addition to the size of personalized, there are models of personalized type. "Only waiting for customers to design a model after the single, which put forward higher requirements for the model design; ordinary custom delivery in about 20 days, and personalized custom delivery is not easy to guarantee." He said that from The current order volume point of view, this demand is relatively less or less, therefore, not yet a piece of this as a focus to develop. In the channel, the type card is currently no physical store. Huangyue Nan believes that stores help to show the image, to provide more sophisticated services, but the prototype is the most important thing is to do online custom, will not spend too much time on the store to spend time. "Our team is primarily a talent in custom apparel and not enough on the web." He said that next step will be to enhance the shopping experience, product development, product mix and delivery and other aspects of the work to optimize the customer experience.