Ningbo Etdz Holdings Ltd , https://www.etdztextile.com
The product is Road, marketing is surgery, the Prince password men set foot on the road to the brand, emphasizing the combination of Taoism
Prince password men's style has been the main line of fashion street line, fashion trend full of flu, the brand in product strategy, the use of fast fashion hand-made patterns and distinctive clothing display marketing, young people like this strong sense of rhythm The trend of clothing brand, largely depends on the prince password men's unique style. Yesterday, the Prince password company came a message again, the company for long-term cooperation in more than 100 factories for product sampling and found that one of the manufacturers because of "water standard, water mark and fabric description does not match," Prince Password Company The immediate termination of cooperation with the plant, this move, so that the plant's chief was very surprised. According to the person in charge of the plant revealed: "We have just collapsed with the Prince password brand, our factory also OEM many well-known foreign brands of apparel, these brand companies have never questioned the quality of our products," the staff then took out A bunch of customer orders to reporters. "This company is inevitably too harsh in the aspect of commodity management. The factory workers in the assembly line are filled with orders every day, and the occasional mistakes of work are inevitable. According to the passing rate of one-thousandth, there is a quality problem No more than normal, but the prince password this move, it is inevitable that some fuss ", the plant's director did not understand. The prince password staff attitude is very tough: "We must adhere to the original standard of goods processing, for consumers, they can not see the production line operations, it will not care about the so-called pass rate, quality problems, More explanation is useless, we can do, only 100% of the after-sales service, as well as those unqualified suppliers to be eliminated completely, and as a brand supplier, the first thing to consider is how to make every one The goods do not appear any quality problems, rather than lower their bottom line to get the understanding of Party A. Staff added: "cooperation is not long, we have informed the factory quality problems, and this time there The same problem, to avoid more quality crisis in the future, we can only terminate the cooperation of the plant, at the same time, the company's legal department will also contract in accordance with the contract for the corresponding breach of contract penalties. There is a cause, the product hidden dangers Prince password brand fans furious. According to the Prince password staff memories, we have encountered in the early stages of brand development quality of public relations crisis, a few years ago, there is a member directly into the founder's office, the clothes thrown to the chairman's desk, complained about the Prince password Men have been under the style of enough under the effort, never pay attention to the quality of the brand, the customer was extremely disappointed, and threatened to 315 complaints agencies. This is a matter of 2009, when the prince password has not yet introduced any procurement standards of goods, a consumer in the Prince password store to buy a special tide shirt, the shirt button design is also very special, the customer after the purchase Did not wear long, the button actually actually fall off, due to the special style, the market is difficult to find the same button to make up, throwing clothes are not willing, which makes the "fever fans" feel very headache, angrily, he took The shirt with quality problems angrily broke into the chairman's office of the Prince password to discuss the case, this experience makes the founder very embarrassed. After the fact, the chairman of the board of directors profoundly rethoughted: Since we can find the door personally, the customer must be very angry, but from the side it reflects that the customer attaches great importance to the prince password clothes, just want to say a few words, we need to be responsible for this, the customer can reflect the problem Prince password brand also reported hope that if the customer is extremely disappointed with the Prince password brand, there will be no more complaints, on the contrary, he may also tell more than five friends around, that the quality of the Prince password product is very poor, which The brand image will cause immeasurable serious consequences, I suddenly realized the importance of brand quality. Product is Road, marketing is surgery, brand quality is the soul of enterprise development for different manufacturers, inevitably uneven garment quality, the company continued to expand the scale of the need to extend the quality of the supervision of the production sector, the face of more than 100 co-Factory Supervision Product amount, is a very complex system engineering, with a single person must personally go to the factory pipeline, in order to be from the source on the product quality. On this matter, the chairman of the board from its own start, personally grasping the quality of products, requiring the company fashion buyers in the factory selection of models, the quality of the products also have mandatory requirements, the company also set up a special quality inspection departments, quality inspection departments Regularly with the buyer's department to the factory line, the semi-garments for sampling, small thread, buttons, fabric, color, strict implementation of the company's procurement standards for non-compliant manufacturers, the company will terminate the cooperation, which Moment, the prince password firm attitude, decided to solve the root causes of product quality problems. The establishment of complaints department, the quality of the customer feedback to buy the brand to extend the downstream to the production line, the upstream is extended to the terminal directly to the consumer, not only to improve the product line, also need to strengthen the supervision of services, the company formed Customer service department, and has a professional customer service reception quality complaints from the product to the terminal service to form an effective communication chain, through the dual advantages of product style and quality to win the favor of consumers, the Prince password to become the world's leading apparel brand Determined to be seen.