Han Doo's Great Leap Forward: Build Korea's Fashion Brands E-commerce Platform Handu Mall

“Korea has a lot of “small and beautiful” local original designer brands, but they do not have the ability to develop the Chinese market, and the Korean market is very small.” Zhao Yingguang introduced that at present, some relatively large platforms for the sale of Korean goods are basically adopted. The system automatically collects, although it has a huge amount of goods, but each product is very rough.

"The core of Handu Mall is still the 'buyers group system', that is, Handu's buyers are responsible for brand selection and product selection from the perspective of consumer fashion consultants." Zhao Yingguang pointed out that the Handu mall project itself is for users. Providing "value-added services", Handu Clothing House believes that it is worthwhile to focus on Korean fashion brands and introduce them to Chinese consumers. On the platform of Handu Mall, consumers will receive brands that are popular with them. Han will cooperate with these brands further and devote more energy and resources.


In addition, Zhao Yingguang emphasized that the positioning of Handu’s clothing houses is a “multi-brand operating group based on the Internet”. Brand operation has always been the core of the Handu Group. The Handu Mall project will serve as a useful supplement to the main business and will develop steadily, but it will not advance on a large scale. "We are very clear that Han's clothes are genetically branded rather than platform operated."

However, some people in the industry believe that the Handu clothing store group is doing a channel business of Handu Mall, which is a big attempt for Amoy brand transformation.