Foshan "Package Promotion" Traditional Process

Recently, the seminar on “Traditional Arts and Crafts Innovation and Urban Culture Molding” was held at the 1506 Art Museum. Artists and scholars from various fields such as Foshan Ceramics, Paper-cutting, and Wood New Year pictures and experts in the field of culture and art research gathered together for the traditional arts and crafts of Foshan City. Development issues and suggestions.

Advice: Traditional crafts can be "packaged and promoted"

At yesterday’s seminar, many experts provided suggestions for the development of traditional arts and crafts in Foshan. Zhang Minhui, vice president of the Guangdong Arts and Crafts Association and the master of arts and crafts in China, believes that Foshan can learn from the practice of “packaging” in Guangzhou.

According to Zhang Minhui’s introduction, Guangzhou has long been working hard to create traditional arts and crafts, including tooth carvings, wood carvings, jade carvings, and broad embroidery, and proposing the “three carvings and one embroidery” propaganda slogan. “Foshan’s current arts and crafts are ceramics, paper-cuts, and woodcuts. There are many varieties. I think Foshan is not the same way. It will be Foshan's most traditional and exquisite traditional arts and crafts pottery, paper-cutting, and woodcuts. To better promote Foshan traditional arts and crafts.”

In addition, Zhang Minhui believes that practitioners of traditional arts and crafts should not only innovate in craftsmanship, but also show breakthroughs in the way traditional arts and crafts are displayed. "For example, Guangxiu was displayed in the form of hung, but now it has broken through this form and went in another direction. It is from the soft decoration of homes, especially the soft decoration of hotels, such as floors, ceilings, and walls. Faces, windows and doors, etc. Traditional arts and crafts enter the modern living space, the market will be bigger and the audience will be more.”

The humanistic value of mining technology

As for whether Foshan's traditional arts and crafts are moving towards industrialization, the deputy director of the Guangdong Provincial Arts and Crafts Institute and the masters of arts and crafts in Guangdong Province Zheng Shuwen and Liu Wendu believe that arts and crafts must be transformed into works of art, and arts and crafts artists must convert to artists. , Arts and crafts workshops should be transformed to industrialization. Liu Wen said that these three changes are the historic turning point in the development of the arts and crafts industry.

They also proposed that Foshan traditional arts and crafts should establish a sound value system. “The humanities value of traditional arts and crafts must be fully developed, and it must be recognized by the market before it has a collection value.”