Yangzhou Christmas toy sales will break 10 million

Although there is still some time away from Christmas, Santa Claus's “birthplace”, Wulinglong Toy City, has been busy and unusual. Courier and logistics companies rushed to various stores, loaded a bag of plush toys on the train and shipped them to all parts of the country. Yang Zhen, director of the Wutinglong Toy City office, said that the sales of Christmas five-dollar dragon toys are expected to exceed 10 million.

Express day handling 5 truck toys

On the afternoon of the 2nd, the reporter went to Wutinglong Toy City. At the gate, I saw several people walking with black plastic bags in their hands. What are they doing? In an instant, the reporter found that a truck of a courier company was parked not far from the gate. Originally they were all employees of the courier company and were moving the store's goods to trucks.

According to Mr. Yu, an employee of a courier company registered at the scene, it is too busy for them to handle 5 trucks of cargo on a daily basis over the past two days. “Double's eleventh's list has just been cleared. Now it's time to get ready for Christmas.” Mr. Yu has worked in the express company for many years. He said that he will be very busy every year when he visits Christmas. But looking at the volume of cargo, business this year may be better. .

Did Christmas warming begin now? Yang Zhen, director of Wutinglong Toy City Office, introduced that Wutinglong's stores are mainly divided into three sales models - retail, wholesale, and online shops. Among them, the wholesale and online shop models accounted for the bulk of the total, in a total of 450 stores selling plush toys, 250 stores are engaged in online sales. Both wholesale and online stores require logistics, so the volume of freight is considerable.

This year's "output value" is expected to break 10 million

“According to the practice of previous years, Christmas is the peak season for the sales of plush toys in one year.” Yang Zhen said that the essential elements of Christmas, Santa Claus and the Christmas tree, can be provided by toy manufacturers. He explained that in the past ten years before Christmas, it was only a busy day. This year, 20 days earlier, the business is more prosperous than in previous years.

“We have a lot of store owners who are engaged in wholesale business, and downstream are terminal retailers across the country. They are going to stock up before Christmas, so the recent courier traffic is quite large.” Yang Zhen said that the summit would be before Christmas. A few days later. “The number of online stores will soar again in those days, and express delivery will be too busy every year.” He predicted that the sales of Wutinglong plush toys will exceed 10 million during the Christmas season this year.

The "elderly" sets up the stage and the toy "sings"

Pan Xianying is a national toy worker. She told reporters that every year at Christmas, it is not the necessary elements of Santa Claus and the Christmas tree to play the main character. "After all, the amount of these demands is very small. Most of the stores need to use it to 'dress up'. There are not many families who will buy Christmas trees." She said that in this case, manufacturers will order production, how many orders, how much production, Libao can sell it.

Since the protagonist is not Santa Claus, who is the person who really plays the opera? "Every Christmas Day, our sales are better than usual, and the best selling items are, of course, plush toys." She said that during the winter in Christmas, the weather is cold and the "warm" plush dolls are particularly affected by women. Children's welcome. In her view, Christmas is just a gimmick. Santa sets up the stage and stuffed toys play.

Global Christmas has "Yangzhou branding"

According to a survey conducted by the German Chamber of Commerce, apart from French perfumes, the vast majority of Christmas gifts come from China. In Yangzhou, it is the main origin of toys such as Santa Claus. There are also crystal and glass crafts produced in Baoying.

These products are sold to traditional markets such as Britain, France, Germany, and the US, as well as emerging markets such as Poland, the Czech Republic, Denmark, South America, and Africa.