Cashmere Textiles Ordos brand value has exceeded 15 billion

Since its establishment in 1979, the parent company of Ordos has experienced over three decades of sustained growth and development. At the beginning of the new century, the company embarked on a large-scale industrial expansion, leading to the formation of a well-organized structure across its three major business sectors. This strategic model of coordinated development has placed Ordos among China’s top 500 enterprises and the list of 520 key companies in the country. The group currently boasts total assets exceeding 20 billion yuan, with 126 member companies and more than 26,000 employees. In 2008 alone, the company achieved sales revenue of 16.7 billion yuan, generated 539 million U.S. dollars in export earnings, and earned 2.46 billion yuan in profits and taxes, with net profit surpassing 1 billion yuan. As China’s first brand in the textile and apparel industry, "Ordos" holds a brand value of 15.067 billion yuan, ranking it among the most valuable brands in the nation. The textile and apparel segment, led by cashmere textiles, remains the core of the group’s operations. Over the past 30 years, the company has pursued its vision of “building an ethnographic ambition and creating a world-famous brand.” Today, it is the largest producer and seller of cashmere products globally, with a production and sales capacity of over 10 million units. It accounts for 40% of China's cashmere market and 30% of the global market. The company has also expanded into high-end cashmere clothing, men’s wear, women’s wear, undergarments, leather goods, feathers, and home textiles, solidifying its position as a leading name in the industry. The Qipanjing Industrial Zone, based on a circular economy model, represents the second major business venture of the group. Located in Qipanjing, an industrial city in western Ordos, the zone spans 26 square kilometers and serves as a regional demonstration base for circular economy. Since 2003, the group has invested 14 billion yuan, establishing full-chain production in coal, power, metallurgy, and chemicals. Key industrial chains include coal washing, power generation, metallurgy, and polysilicon; coal coking, lime, carbide, and PVC; and natural gas to ammonia and urea. The park leverages local coal, natural gas, and mineral resources to build a modern, eco-friendly industrial complex that emphasizes efficiency, sustainability, and technological advancement. Looking ahead, the coal sector, with coal chemical industries at its core, will be the focus of the group’s future growth. The plan involves investing 27 billion yuan to develop a large-scale integrated coal enterprise, a logistics network, and a green energy production system. The goal is to create a national-level coal chemical demonstration base, positioning Ordos as one of the top players in the global coal chemical industry. Current projects include coal mine development, logistics parks, and phased coal chemical initiatives, all aimed at driving sustainable and efficient growth.

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