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Gloria Women staged leisurely and elegant Indian luxury style
On December 10, the renowned women's brand GELA hosted its 2010 Spring and Summer New Collection Conference in Guangzhou, with the theme "Treasure India." The event attracted media representatives, partners, and industry leaders from across the country, who gathered to witness the unveiling of the new collection. This special launch was not just a fashion show but an immersive experience that celebrated the essence of India.
Gloria’s 2010 global tour reached its 21st stop in India, a land known for its vibrant culture, natural beauty, and warm-hearted people. The Indian spirit of embracing nature and finding harmony with the environment inspired the entire concept behind the collection. The brand aimed to capture the essence of Indian life—where people move effortlessly through their surroundings, feeling at home in nature’s embrace.
Indian women, whether in the city or the countryside, always dress with grace and style, no matter the setting. To reflect this unique charm, the event was held at night, creating a magical atmosphere that highlighted the exotic and mystical elements of India. Instead of a traditional T-shaped runway, models walked through the central garden of GELA’s headquarters, blending the elegance of fashion with the natural beauty of the surroundings. This innovative approach allowed the audience to experience the collection in a more intimate and authentic way, reinforcing the brand’s message of unity between nature and design.