The blue flow box is transformed into a custom-made southern city custom moisture-proof cloth, waterproof cover, etc.

On March 23, Jingdong Logistics released the “Qingliu Plan” city LOGO, which opened the first step of “reconstruction” of the Qingliu circulation box. By integrating internal and external resources, we will fully utilize the synergy of the symbiotic concept and explore new possibilities for green. This time, four exclusive city LOGOs were released, representing four cities in Beijing, Shanghai, Hangzhou and Guangzhou that have been put into use.

LOGO's design invited four designers from four cities to complete the design according to the keywords: “Circulation”, “Blue Stream”, “Line” and “City Memory”. Each design is highly urban, while at the same time highlighting the personality of young people.

Next, the exclusive city LOGO will be printed on the “green flow box” and other “peripheral products” that correspond to the circulation of the city. Jingdong Logistics said that with the gradual expansion of the coverage of “Qingliu Box”, more and more cities have joined the ranks of “Qingliu City”, and the “Qingliu Plan” will continue to introduce new city signs.

Printed the "green flow box" of Beijing LOGO

In fact, the release of the city LOGO is only the first step in the re-creation of the "green stream box".

The re-creation of “Qingliu Box” is a reorganization of the concept of green logistics represented by “Qingliu Box” from concept to measure.

On the one hand, under the symbiotic concept, we fully cooperate with all parties to carry out refined operation of “Qingliu Box” and create personalized green environmental protection solutions for different regions, different groups and even different individuals; on the other hand, we also re-assign “ The definition of "blue flow box", on the basis of giving full play to its practicality, will be the carrier of the green environmental protection concept, fully open this carrier, invite all green practitioners to participate, and create their own green new possibilities.

Printed the "green flow box" of Shanghai LOGO

Printed the "green flow box" of Hangzhou LOGO

Printed the blue flow box of Guangzhou LOGO

In the actual operation, the regionalization of the “blue flow box” marked by the “Qingliu” city LOGO will take the lead in planning. The “green flow box” is circulated in a fixed area. In order to fully adapt to different human geography environments, improve cycle efficiency and ensure service quality, regional function transformation will be carried out on the basis of the standard “blue flow box”. For example, custom-made moisture-proof cloth and waterproof cover for the “green flow box” of the humid southern city. At the same time, the "Blue Stream Box" will be open to the whole society in circulation. In the future, the "Blue Flow Plan" will create a variety of "green flow boxes" to adapt to the use in various scenarios, and integrate the green environmental protection concept into all aspects of life.

In the environmental protection initiative, "Qingliu Box" will also break through the logistics scene, as the "green logo" of Jingdong Logistics appears in more and more occasions. The “Qingliu Plan” will launch a customized “green flow box” for the city marathons in 2018, helping more and more large-scale public events to be green in the whole process, and let the concept of environmental protection be deeply rooted in the hearts of the people.

In the future, Jingdong Logistics will also extend a series of cross-border cooperation with the “Qingliu Box” as a symbol carrier. “Qingliu+” will be linked to fashion, public welfare, technology and other elements, which will be given more meaning. The “Qingliu Plan” calls for more groups and individuals to join in. If you dare to dare to do it, let us join hands and work together to create unlimited green possibilities for a common home!