Recently, the topic of the Internet has always been inseparable from pure Chinese domain names. The direct support of Chinese browsers by mainstream browsers has made the industry generally optimistic about the prospects of Chinese domain names, but many netizens have responded to the emergence of Chinese domain names. But in any case, the launch of Chinese, Arabic, Korean and other domain names is a struggle for non-Latin-speaking countries around the world, representing the voice of these countries in the world's newer technologies.
Some netizens said: "From the perspective of a country, the operation of pure Chinese domain names is indeed conducive to China's shaping of the global image, but the commonly used websites have been memorized. Now I want to change the Chinese domain name, but I feel trouble. The meaning of Chinese domain names is also limited to brand protection."
It is true that websites such as Sohu, Sina, Baidu, and GOOGLE have long been popular among the public because of their popularity and daily use. Netizens are naturally accustomed to entering English domain names. But for most companies, their English website is not remembered by domestic users. Imagine how a website with a domain name that is difficult to remember can enable users to log in frequently. However, the purchase of a short, easy-to-remember English domain name at a high price is not the financial resources that ordinary companies can afford. Furthermore, overcoming the network language barriers of English access and choosing to use the language familiar to them is the purpose of other non-Latin language countries to promote the technological transformation of the Internet domain name system to multiple languages. The relevant countries must be in policy and There is a technical bias, and the rise of non-English domain names is only a matter of time.
For enterprises, Chinese domain names are not driven by brand protection, and their practical application level has a specific role. The Chinese domain name more directly links the enterprise with the domain name, so that the corporate brand is recognized and memorized more quickly, the rich meaning is clear, the corporate philosophy and culture are rapidly spread, and the opportunity cost brought by the limitation of the English domain name is reduced. It is more conducive to enterprises to carry out various marketing and marketing.
As the Internet experts have said: the value of a domain name is not just a simple brand protection, but how to enrich its content and how to seize the opportunity to make good use of it. The top ten domain name hosting service provider Meimei Internet said. For domestic enterprises, the Chinese domain name is simple and easy to remember, and the advantages of simplicity and versatility are indeed convenient for Chinese direct access. At present, the application of Chinese domain names is the same as that experienced by the early "English.CN" domain name. With the increasing awareness of Chinese domain names and the popularity of their applications, Chinese domain names conform to the language habits and ways of thinking of Chinese people. The advantages of convenient memory are believed to be recognized by more and more netizens.
However, at present, domain name investors are eager to pay attention to which Chinese domain names are more commercially valuable. On the contrary, many companies still pay insufficient attention to domain names, lack awareness of domain name protection, and lack domain name investment strategies. The US Orange Internet reminds corporate users that because domain names follow the principle of first-in-coming first-order, sexual domain names have the possibility of being registered in advance by others or competitors. Enterprises should pay attention to the protection of domain name intangible assets, and register the ".China" Chinese domain name of the "trademark, company name abbreviation, core product, core business" and other keywords associated with the enterprise as early as possible to avoid being maliciously squatted and cost a lot of money. Human and financial resources. Currently for the convenience of customers to buy, only 380 yuan can be in the orange